Besides your eyes and those of your colleagues, friends and associates, there are plenty of tools at your disposal – both free and at a price – to monitor your presence on social media. You can hire an online reputation management firm to come to your aid, you can employ tools in-house or you can utilize a combination of both tactics to make you’re covered from all angles.
TopTenReviews has provided a few examples of social media monitoring services such as Sysomos, Radian6 and Lithium that small businesses with larger budgets can rely on. Sysomos allows a company to monitor and listen to what’s being said about them on social media through a multipart strategy that involves data collection and filtering, information processing and data analysis. Radian6 gathers every post mentioning your keywords collected from social media sources in real time, provides a conversation cloud that helps you visualize the top 50 mentioned words surrounding your product or brand. Additionally, it allows you to monitor topic trends and offers topic analysis. Lithium employs social media experts to provide clients with a current state social media assessment, a future state social media perspective, a social media strategy business alignment, a future social media strategy and architecture, and a social media strategy roadmap.
If your small business has a smaller budget at its disposal, turn to services such as uberVU, Viralheat and Brandwatch. UberVU is a tool that offers a dashboard, filtering abilities, sentiment and analytical reporting as well as the ability to compare your business with that of other small and medium-sized firms aiming for similar audiences. Viralheat allows you to sort out unwanted mentions of your brand with its location aggregation tool that allows you to enter the specific area from which you want to pull data. Brandwatch is focused on gathering data, cleaning data, analyzing data and presenting data.
Although there are plenty of other paid services to choose from depending on your budget and social media monitoring needs, there are also several free social media monitoring services out there for you to use. Examples include Google Alerts, PostRank Analytics, Trackur and Social Mention, as well as simple Google searches into your brand and frequent trolling of Facebook, Twitter and other social media outlets. Once you’ve selected a social media monitoring tool or two that’s right for you, it will be much easier for you to use this information to manage your or your company’s online reputation.