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Law Firms Enter the Online Reputation Management Arena
Although the first step when managing your reputation in real or online life should not be to call up your lawyer and pursue legal action, when it becomes necessary, it’s good to know there are law firms now catering to this emerging area of legal action.
“When doing business online, there is nothing more painful than to hear that a potential customer ‘Googled’ your company or personal name and will not be doing business with you because of what they read online,” said Dan Pepper, managing member of Pepper Law Group. “Hundreds of thousands of dollars are lost each day because of false, defamatory or malicious search engine results. Whether these negative listings are from a competitor, an intentionally created negative website, or a message board, the impact can be financially and emotionally challenging at best, and devastating at worst.”
Law firms such as Pepper Law Group provide Internet law and reputation management services like aiding in the removal of defamatory listings and comments and monitoring to make sure such comments do not come back. Sometimes law firms also work with reputation management consultants or their own in-house resources to spread positive messages about your brand online to counteract the negative messages created by outside sources. Outside of negative reviews and comments, law firms can also help protect your business’ intellectual property and other brand assets on the Internet.
When a problem such as online intimidation or defamation becomes an issue for you or your firm, a law firm can provide you with the correct legal documentation and notices. And if the issues require litigation, a law firm specializing in Internet law or online reputation management will be handy to have to steer you in the right direction.
