Unlike running a marathon, when the only resource available to help you finish a race is yourself and the legs wavering beneath you, Google is here to help you manage your online reputation, especially in searches, with several free reputation management tools.
First, the Google Dashboard features a Me on the Web section, which allows users to understand and manage what others see when they search for an individual on the search engine. Google users can sign up to be notified when personal data such as an email address or phone number appears on the Web. To sign up for search alerts through Me on the Web, sign into the Google Dashboard and set up alerts by checking the boxes besides the alerts available in Me on the Web. Users can choose the frequency of alerts and to which email address alerts should be sent, ensuring timely reputation management as long as a user checks his or her email on a regular basis.
Also available are Google Alerts, another way for users to be sent email updates of the latest relevant search results based on a given query or topic. These alerts allow people and companies to monitor developing news or keep tabs on competitors. Companies can use this tool monitor content, including new web search results, images or news stories, featuring their name or mentions of their brand.
Lastly, users can conduct a simple Google search and see what suggested terms pop up and monitor those search terms manually. Google searches often yield names of competitors, root modifiers and modifier classes related to whatever one happens to be searching, and synonyms, among other helpful results.
Thanks to Google’s ever-evolving search innovations, it’s even easier to track yourself than if you were running that marathon in a mirror.