Questions About Using a Site? Check Google
I came across two different articles today commenting on the trustworthiness of websites based on opinions the author's formed after Googling the company / owner's name. This one from SFGate.com talks about new online bid tool BidRate.com and some of the questionable aspects of the website (a lot of the properties have the same name and the CEO has 2 different last names).
At the end of the article, the author states that a Google search was performed on the CEO and 3 things are mentioned - that he's listed as 29 years old, that he has pictures of 'hot' ladies on the space, and some quote is pulled from his wall that alludes to him being unethical ("If the Facts Don't Fit the Theory ... Change the Facts").
What is the author saying here? The guy is a partying youngster who likes to bend the rules, and more importantly, to stay away from BidRent.com. It's crazy how more and more of these instances keep appearing that show that people will Google the name of any company or person that they come into contact with, just to do a little "background check". I admit it - I do it all the time. I even Google incoming calls if I don't recognize the number.
It just goes to show how everyone that has a name, whether you are an individual or a company, must be aware of the effect your online footprint is having on you every day. Take notice of the top 10 results in the major search engines and become active in influencing them. Hire a Reputation Management firm if you have to - but take this seriously, your online reputation is MORE important than your word-of-mouth reputation. Anyone can Google you at any time to take a peek.
At the end of the article, the author states that a Google search was performed on the CEO and 3 things are mentioned - that he's listed as 29 years old, that he has pictures of 'hot' ladies on the space, and some quote is pulled from his wall that alludes to him being unethical ("If the Facts Don't Fit the Theory ... Change the Facts").
What is the author saying here? The guy is a partying youngster who likes to bend the rules, and more importantly, to stay away from BidRent.com. It's crazy how more and more of these instances keep appearing that show that people will Google the name of any company or person that they come into contact with, just to do a little "background check". I admit it - I do it all the time. I even Google incoming calls if I don't recognize the number.
It just goes to show how everyone that has a name, whether you are an individual or a company, must be aware of the effect your online footprint is having on you every day. Take notice of the top 10 results in the major search engines and become active in influencing them. Hire a Reputation Management firm if you have to - but take this seriously, your online reputation is MORE important than your word-of-mouth reputation. Anyone can Google you at any time to take a peek.
posted by OnlineRepExpert at
10:54 AM
2 Comments:
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By
starwin, at 3:06 AM
hi..u have certainly created a right impact about online reputation management. An ORM plan in place can not only cure the perils of negative publicity but thwart anything which can affect your business or personality negatively. Also Online reputation management improves brand visibility of your product/service, increases the goodwill, drives the competition away from the top 2 pages of search engines, and most of all help in the transparency between the customer and the manufacturer/service provider. Improved communication through corporate blogs can help online reputation management, restore consumer confidence and also improve the goodwill of your business.
http://onlinereputationmanagement.blogspot.com
By
starwin, at 3:08 AM
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