Online Reputation Management

Monday, March 05, 2007

Questions About Using a Site? Check Google

I came across two different articles today commenting on the trustworthiness of websites based on opinions the author's formed after Googling the company / owner's name. This one from SFGate.com talks about new online bid tool BidRate.com and some of the questionable aspects of the website (a lot of the properties have the same name and the CEO has 2 different last names).

At the end of the article, the author states that a Google search was performed on the CEO and 3 things are mentioned - that he's listed as 29 years old, that he has pictures of 'hot' ladies on the space, and some quote is pulled from his wall that alludes to him being unethical ("If the Facts Don't Fit the Theory ... Change the Facts").

What is the author saying here? The guy is a partying youngster who likes to bend the rules, and more importantly, to stay away from BidRent.com. It's crazy how more and more of these instances keep appearing that show that people will Google the name of any company or person that they come into contact with, just to do a little "background check". I admit it - I do it all the time. I even Google incoming calls if I don't recognize the number.

It just goes to show how everyone that has a name, whether you are an individual or a company, must be aware of the effect your online footprint is having on you every day. Take notice of the top 10 results in the major search engines and become active in influencing them. Hire a Reputation Management firm if you have to - but take this seriously, your online reputation is MORE important than your word-of-mouth reputation. Anyone can Google you at any time to take a peek.

9 Comments:

  • This post has been removed by the author.

    By Blogger starwin, at 3:06 AM  

  • hi..u have certainly created a right impact about online reputation management. An ORM plan in place can not only cure the perils of negative publicity but thwart anything which can affect your business or personality negatively. Also Online reputation management improves brand visibility of your product/service, increases the goodwill, drives the competition away from the top 2 pages of search engines, and most of all help in the transparency between the customer and the manufacturer/service provider. Improved communication through corporate blogs can help online reputation management, restore consumer confidence and also improve the goodwill of your business.


    http://onlinereputationmanagement.blogspot.com

    By Blogger starwin, at 3:08 AM  

  • Hi,
    I've found a great site that helps managing your online reputation and presence, and provides a solution to most of the issues raised in this post: www.lookuppage.com .It's an online tool that help you manage and control your online presence, and track who is looking for you. You can join for free, or opt in to a paid service and guarantee top position for your page across all leading search engines, using SEO and PPC.

    Cheers,

    Andy

    By Blogger Andy, at 7:57 PM  

  • http://www.Ormny.com is an online reputation firm that is offering a specific online reputation service tailored to companies and individual preferences.

    ORM is a tool or 'utility' that can be used by major corporations to monitor their marketing and consumer social media efforts.

    By Blogger CanoeRentalCalander, at 6:47 PM  

  • You can also upload positive information about yourself (newspaper article, magazine article or letter of recommendation) onto a website called www.manageyournews.com Then when you are googled, the article or letter will show up. Its a way to market yourself. Hope this helps

    By Blogger CDZ, at 8:10 PM  

  • Check out the online reputation of brands, people, institutions, service providers, etc at www.trust-index.com

    Trust-index

    You can add any item you want to be rated by people from all over the world. Express your trust, and check out what others think about.

    By Blogger antuan, at 6:35 AM  

  • This post has been removed by the author.

    By Blogger Pacific World Marketing, at 11:08 AM  

  • ORM has become an important part for your business. People who ignore its importance or put low effort usually loss lots of money. As far as tools are concerned they are really helpful in ORM.AirCheese is one of them. Its worth checking.

    By Blogger Mubashir, at 12:24 AM  

  • Thanks for the great reading, catholic podcast . I will pass this
    on to our Ira clients to read.

    By Blogger collegedatinghelp, at 8:05 AM  

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