Voltron Reputation - Defender of the Universe.com
A new start-up company called Reputation Defender caught my attention today. They are a repuation management firm that is set on catering to the average student and / or adult who may be applying for jobs, monitoring their kids, dating online and the like. Reputation Defender's clients will likely be fairly easy to manage online, low-profile clients will generally only need a moderate amount of monitoring and will probably only have information running on them on the standard social media/UGC sites. So, good luck Reputation Defender, I'm sure you'll be successful.
The post at SearchViews that mentions the start-up had some good insights into the growing online reputation management industry. First and foremost, it is growing, and at a rapid pace. Now is the time where this concept is spreading into the mainstream, and many companies will soon find different niches and methodologies to employ to profit from it (they will also be providing a needed service of course). The post also talks about how software that effectively can monitor the loads of information out on the web for relevant personal data, with a highlight on user-generated content, will be a huge step forward for the company or companies that develop it.
There are already some out there who have similar products, but it will be interesting to see who takes off and what niches they break into . . . . will it be the average Joe (like with Reputation Defender), the celebrity, the sports stars, the politicians, the corporations? The list can go on and on. In reality, everyone and everything has a repuation, and those reputations are now online. I'd expect to see many more companies popping up in the near future.
But what is the best way to effectively manage an online reputation? Is it by contacting the site owners, the people operating the site that is showing undesirable or untruthful information about you and demading its removal? I don't personally think that's the best way to go about things. At least not as an initial approach. Online reputations should be planned out, practiced, and managed. You can accomplish that by creating and optimizing positive websites regarding your name our brand. You can have a low-budget PPC campaign going as well. Send out a press release, contribute frequently to a blog, get friends to post a page about you, etc. Get the information that you want people to see / read about you on the web, and practice good SEO techniques to ensure that's what they'll see. I think the startup that provides that to the industry will be more effective than a search and destroy outfit.
The more you plan ahead, the more you take time to create a good reputation for yourself, the less time and money you'll need to spend in the future to combat negative information. Combining that with simply realizing that the information you put out on the web can always find a way back to you will go a long way with most people's online reputations. The big corporations and the politicians of the world will always need some sort of PR / spin control in the online forum, just like they do in all forms of media, but the average individual? I think not. Hopefully the continued rise of the idea of even having an "online reputation" will lead to greater awareness about what it is and what it can mean for people and companies.
The post at SearchViews that mentions the start-up had some good insights into the growing online reputation management industry. First and foremost, it is growing, and at a rapid pace. Now is the time where this concept is spreading into the mainstream, and many companies will soon find different niches and methodologies to employ to profit from it (they will also be providing a needed service of course). The post also talks about how software that effectively can monitor the loads of information out on the web for relevant personal data, with a highlight on user-generated content, will be a huge step forward for the company or companies that develop it.
There are already some out there who have similar products, but it will be interesting to see who takes off and what niches they break into . . . . will it be the average Joe (like with Reputation Defender), the celebrity, the sports stars, the politicians, the corporations? The list can go on and on. In reality, everyone and everything has a repuation, and those reputations are now online. I'd expect to see many more companies popping up in the near future.
But what is the best way to effectively manage an online reputation? Is it by contacting the site owners, the people operating the site that is showing undesirable or untruthful information about you and demading its removal? I don't personally think that's the best way to go about things. At least not as an initial approach. Online reputations should be planned out, practiced, and managed. You can accomplish that by creating and optimizing positive websites regarding your name our brand. You can have a low-budget PPC campaign going as well. Send out a press release, contribute frequently to a blog, get friends to post a page about you, etc. Get the information that you want people to see / read about you on the web, and practice good SEO techniques to ensure that's what they'll see. I think the startup that provides that to the industry will be more effective than a search and destroy outfit.
The more you plan ahead, the more you take time to create a good reputation for yourself, the less time and money you'll need to spend in the future to combat negative information. Combining that with simply realizing that the information you put out on the web can always find a way back to you will go a long way with most people's online reputations. The big corporations and the politicians of the world will always need some sort of PR / spin control in the online forum, just like they do in all forms of media, but the average individual? I think not. Hopefully the continued rise of the idea of even having an "online reputation" will lead to greater awareness about what it is and what it can mean for people and companies.
posted by OnlineRepExpert at
11:46 AM
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