Online Reputation - Have You Made it an Asset or a Liability?

"Reputation is a company's most powerful asset, or its costliest liablility." - I saw that quote on towerspr.com a few days ago and I think that it sums up the importance of reputation management and what it can mean for your company quite well. And what about Daniel-Day Lewis in the movie adaptation of The Crucible, shouting, "Because it is my name!"? That's another good one. But no matter what you reference, it rings true that managing a reputation has always been an important aspect of functioning in any society, whether it be your personal name, your family's, or that of your business. With the advent of the net, a new arena was formed for any name to be applauded and scrutinized over. It's no question that every minute of every day that there is a potential customer out there researching online for your brand. Nor is it a question that people will search your name to learn more about you. It's time to start acting to make sure what they see is the truth, the positive truth, and nothing but what you want them to see.